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Revenue Philosophy

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How Leja Thinks About Making Money

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The Core Principle

Leja does not charge for software features. Leja charges for witnessed events. Every transaction confirmed through Leja is a witnessed event. Every witnessed event has value — to the parties involved, to the Trust Graph, and to the institutional consumers of that data. The revenue model reflects this.

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Why Transaction-First

The old model asked: “How do we get 22 agencies to pay ₦25,000/month?” The new model asks: “How do we get 10,000 agents to process 3 transactions each per month?” 10,000 agents × 3 transactions × ₦200 average = ₦6,000,000/month from transaction fees alone. This is achievable because:
  • Nigeria has 100,000+ property agents (formal and informal)
  • Leja is free to start using — pay per transaction, not per month
  • The transaction fee is invisible to the agent’s client — it is a cost of doing business
  • Every agent who uses Leja once for a professional receipt will use it again
The agencies who upgrade to paid subscriptions are the high-margin layer on top of a massive transaction base. This is how Paystack works. This is how Flutterwave works. Leja is the Paystack of property trust.

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The Data Flywheel

Free agents use Leja (professional docs, AI agreements = instant value)
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Every deal brings a buyer into the ecosystem (RIN issued)
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Data accumulates fast (thousands of small agents > dozens of big agencies)
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Score becomes meaningful with sufficient data
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Growth agencies PAY for Score reports and intelligence
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Buyers ask for Resident signals → more agents adopt Leja
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Infrastructure APIs → institutional partnerships
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Leja = the residential ecosystem operating system for Nigerian real estate
Every revenue stream feeds the flywheel. Transaction fees fund the free tier which drives data accumulation which makes institutional revenue possible.

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What Leja Does NOT Charge For

Leja never charges for:
  • Receiving a RIN (it is permanent and belongs to the person)
  • Viewing your own Trust Graph
  • Receiving a receipt link (tenant access is always free)
  • Claiming your Resident after your landlord’s agent used Leja Professional
Leja never does:
  • Balance-sheet lending (referral only — always)
  • Charging for data that was contributed by the user themselves
  • Retroactive pricing changes that affect existing records

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Revenue Streams Summary

1. Transaction fees          Day 1 — scales with every witnessed event
2. Subscription fees         Month 2+ — agencies that need intelligence
3. Resident subscriptions    Milestone Wave 2+ — residents who want AI advocacy
4. Institutional API         Milestone Wave 2+ — banks, lenders, insurers
5. Service participation fees  Milestone Wave 3+ — percentage of every job processed
6. Short-let fees            Milestone Wave 3+ — Leja Stay booking fees
7. Infrastructure licensing  Milestone Wave 4+ — pan-African protocol licensing

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Revenue Projections (Planning Assumptions — Not Market Facts)

These are planning assumptions. They are meant to test pricing and sales motion. They are not commitments and not guarantees. Month 1–3 (Free tier launch + first paid customers): 
Transaction fees (500 agents × 5 txns × ₦200 avg): ₦500,000/month
Paid subscriptions (5 agencies × ₦20,000): ₦100,000/month
Onboarding fees (5 × ₦15,000): ₦75,000 (one-time)
Monthly recurring: ₦600,000
Month 6 (Growth milestone): 
Transaction fees (2,000 agents × 8 txns × ₦200 avg): ₦3,200,000
Paid subscriptions (25 agencies × ₦25,000 avg): ₦625,000
AI agreement generation (500 × ₦500): ₦250,000
Monthly recurring: ₦4,075,000
Month 12 (Score reports active): 
Transaction fees (5,000 agents × 10 txns × ₦200 avg): ₦10,000,000
Subscriptions (60 agencies × ₦30,000 avg): ₦1,800,000
Score reports (200 × ₦3,500): ₦700,000
AI agreements (1,500 × ₦500): ₦750,000
Monthly recurring: ₦13,250,000
Month 24 (Multi-city + service participation + API): 
Transaction fees: ₦30,000,000
Subscriptions: ₦6,000,000
Score reports + intelligence: ₦4,000,000
Service participation fees: ₦3,000,000
Resident subscriptions: ₦1,500,000
Institutional API: ₦2,000,000
Monthly recurring: ₦46,500,000
Annual ARR: ~₦558,000,000 (~$372,000 USD)